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SMS:1 Technology with 5 Dimensions by
Yichun Liu
May 4th, 2010 |
As mobile penetration increases over time, more and more people are accustomed to this form of communication – not just by phone but also via SMS. In addition to instant interaction, consumers use SMS for other purposes. It does more than text messaging. SMS is one technology with five dimensions. Let’s take a look at what SMS is capable of.
SMS as Communication – Say it!
SMS has its own charisma in terms of communication — it is expressive, rich in emotions, recordable, and sometimes, avoiding embarrassment. This is the absolute mainstream that dominates the SMS markets. Communication, being the basic form of SMS, has extended to other forms such as Chat-box. Placing an SMS-Chatbox on your webpage gives you an alternative to interact with your friends and visitors. It could serve as personal interaction, or as marketing and public relations – posting ads and announcements via SMS.
SMS as Entertainment – Enjoy it!
In addition to customised jokes and mind twisters, another common type of SMS-Entertainment is song requests. By sending an SMS to request a song, the consumer conveys his/her emotions with the audio aid. A song speaks more than a thousand words, doesn’t it?
For those who read Chinese, here’s a model for you. A TV programme from Yunnan, China, which used our SMS service for song request.
SMS as Information – Spread it!
The fact that we like to be well informed is without doubt. SMS, sending and receiving via mobile handsets, is the medium that synchronizes us with the information desired. The common types of SMS-Information are horoscopes, news updates and daily quotes. For regional preferences, sports tips are popular in the Balkans whereas stock exchange info is in great demand in China.
SMS as Campaign – Do it and be part of it!
SMS-Campaign is one of the common practices of short message applications. It is mainly the cooperation with service providers and/or interactive media. Consumers send an SMS to participate in the campaign, be it trivia, text-and-win, voting or registering at an event. This kind of campaign often involves short-term and impulsive consumer behaviour. Whether it’s large-scale campaigns like voting for American Idol, or small ones like local TV show’s talent-search, they all cultivate a big revenue streams from the impulsive consumer expenditure.
SMS as Payment – Pay it and play it!
Payment tools are like transportation – transferring the monetary values from the payers to the payees. SMS as payment is the most efficient way of transferring money to content/service providers and selling virtual credits. The special features with SMS – anonymity, security, spontaneity and popularity – encourage consumer spending and thus raise the revenue streams. It lives up to the consumer demands for purchasing virtual credits in real-time without delay. From provider’s perspective, the convenient buying process of SMS/Mobile-payment converts much greater purchases, and thus generates higher revenues.
The multi-dimensions of SMS allow text message to achieve other functions such as mobile payment. The alternatives do not just stop here – a lot have already been developed, for example mobile parking, mobile ticketing, and mobile banking solution. And more are yet to come.
Whichever dimensions you are interested in, Fortumo provides the best solutions with our various service types and multiple country choices. With mobile payment alone, Fortumo has upgraded from Premium SMS-Connectivity to the all-in-one international payment solution FortuMoPay.
Start to ride on the mobile wave from here.



lines of Turkey and Black sea to the east. From the Balkan Peninsula to the northern parts of Africa. Moreover, the Greeks’ influence over the world as we know it today is even more impressive. Greece is the motherland of philosophers like Plato and his student Aristotle; mathematicians like Pythagoras, Thales and Euclid and even the world-famous inventor and astronomer
Once playground of Zeus and the Gods of Olympus (the highest mountain in Greece), today Greece is a modern country with well developed IT sector and flourishing tourism. With total area of about 51,000 square miles and over 11 million population, Greece is the southernmost sea border of the European Union. The mobile penetration there is the highest through whole Europe – 180% (as of September 2009) and the internet penetration rate is 46%. Purely impressive! Add the fact that Greece ranked 26th in 2009 in the world by 









