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History of Mobile Marketing: Textango

by Branimir Parashkevov
June 17th, 2009

You know that Premium SMS services are the best tool for making the payment process as easy as possible. No credit cards or account number is needed, not even any personal information is revealed in this way. That is why it’s only natural that a great service as Textango has been created.

Textango have been founded in 2007 and since then follow one of the most attractive models among all sites selling songs. Their main principle is 1song – 1 SMS. Just by sending 1234 to 5678 you receive a code to redeem the favorite song. It’s so easy.

A good marketing trick of theirs Read the rest of this entry »

SMS School-leaving-examination

by Fortumo
June 10th, 2009

In many countries the pre-grad school students are required to sit an exam after their last year at school. In Bulgaria, these exams took place a few weeks ago. Now, some of the young people are having a rest on the sunny beaches and others have to study a bit more. Still, for a first year, the future students are allowed to check their results with greater ease through the use of SMS. Infosystems.bg made this possible through the use of Fortumo‘s services. The students only have to send TXT ID and their personal ID* to a specified short code, in order to check what they have achieved. In order to inspire you, we post here a short interview with the creators of the service – Infosystems BG: Read the rest of this entry »

What do I do with Fortumo? Episode – Truly original, Malaysia Truly Asia

by Pohan
April 27th, 2009

We often have this type of feedback from our users: “I think you are offering a brilliant tool, but… (why there’s always a but?) I don’t know how to use you yet”. Fortumo Labs launches the “What do I do with Fortumo?” series to help you to get the M Touch into your logic loops. It is no easy task to spread the creative seeds, but it’s spring, the perfect time to get yourself inspired. Check out how our dear fellas in Malaysia have done so far to demo their originality.

Case 1 – I am running a conventional retailing business, well actually I am running a Fruit Barn. What do I do with Fortumo?

Don’t be shocked? We were shocked when we saw the keyword *“Durian” at first. Yes, fortumo helps you to spread your mobile discount coupons for this tropical delicacy as well as all other types of fruit.

Read the rest of this entry »

Filed under Innovation, SMS-service | | having 1 Comment »

Fortumo user tells a story – BEROE Online

by Branimir Parashkevov
April 24th, 2009

One more month passed by and we added so many improvements to our system. Moreover, we are preparing a lot of other surprises for Fortumo’s customers. Follow our blog and you will be the first to learn about them, still today it’s time for the inspiring story of a client of ours – Vladislav Lazarov and Beroe Online.

Beroe Online is the oldest fan-site of a football team in Bulgaria and it is fully functional at the moment. The beginning was set on the 10th of October 2000 and since then it undertakes great development each and every year. It is created by the fans of the football team BEROE and it’s not financed in any way by the football club. Nevertheless, the team, that consists of 16 people, keeps excellent relationship with the management, as well as the employees, the football players and the trainers of the team. On the 1st of October 2008 the newest project of Beroe Online was launched – online radio, that has its own programme, a few shows and live comment of the team’s matches and some of the games of other teams, bearing the same name, as BC BEROE 07 – women etc.

Where did the idea of using SMS-services come from? Read the rest of this entry »

Filed under Fortumo, Innovation, User case | | having No Comments »

The Favourite Magazines Free and Legal

by Branimir Parashkevov
March 28th, 2009

I am a big fan of those them-specific magazines and for years now I have been using Zinio Reader in order to read my favourite ones. A lot of them are not available globally and that’s yet another reason to choose the digital ones.

For those of you who have not used Zinio – this is the digital issues  reader used by all larger magazines and newspapers. It allows subscription at far lower price than the one at the cover and the digital issues are created by the publishing houses themselves. The content  is the same, as other extras are included, too.

The new initiative of Zinio is called Go Read Green. The reader offers free One year digital subscription for a magazine of choice,  as the idea is to save paper ad thus save the nature (by not killing trees). I must admit, that in the offerings list I was not able to find even 1/3 of my favourite magazines, yest I am sure that everyone will find one to his/hers liking. Try them and tell me here if you are pleased by the magazine. Who knows, you may be the next one paying for digital subscriptions.

Filed under Innovation, Mobile marketing | | having No Comments »

Fortumo in virtualgoodsnews

by Martin Koppel
February 23rd, 2009

Virtualgoodsnews is a blog which talks about virtual world – latest trends, new cool sites, payment methods and everything that happens in virtual world. They also wrote a story about Fortumo:

Fortumo’s strategy allows them to get the valuable first foothold in an emergent market that could become very significant in the future. Virtual goods are increasingly a global business since it’s easy to sell to anyone in any country provided they can understand the platform and find a way to pay for what they want. Fortumo gives Eastern Europe a fairly easy way, and may open up more countries to the sort of low-friction payment methods that can drive virtual goods sales in the future.

Check out the full story .

SMS-pay the easiest way to monetize web

by Martin Koppel
December 17th, 2008

Finally we can present you an advanced service which is at the same time really easy to set up. SMS-pay is the easiest way to charge your users by SMS for accessing password-protected section of your website or a restricted file. It comes with pre-written scripts and widgets that you can easily copy to your website to start earning revenue.

It works in all the markets Fortumo is presented and the most important is the multi-country service creation possibility, that enables you to create on service for all the countries you like.

If you have a website, check it out.

Filed under Fortumo, Innovation | | having 2 Comments »

Fortumo – most interesting Nordic and Baltic startup

by Martin Koppel
November 14th, 2008

Fortumo was awarded as the most interesting Nordic and Baltic startup by Nordic Mobile Media. We are also present in the 5th Nordic Mobile Media Conference on 3rd and 4th of December to demonstrate our World’s Simplest Mobile Payment Solution. If you want to find out more about Fortumo or our future plans drop us an e-mail or get in touch during the conference.

Filed under Fortumo, Innovation | | having No Comments »

Two New Members to Join Our Family

by Branimir Parashkevov
September 2nd, 2008

qmarkFortumo’s plans are rapidly becoming real. In order to be really mobile, as the services that we offer, we wanted to expand to a few new countries. Earlier this month, we have started working in China, while now we are preparing to offer our services to the users of two new countries. Two of the most interesting detonations on the Balkan Peninsula. You wonder which they are – visit our blog in the forthcoming one maximum two weeks and you will see more.

Filed under Fortumo, Innovation, Mobile industry | | having 2 Comments »

The First SMS-Novel

by Branimir Parashkevov
August 27th, 2008

smsbookMore than an year has passed since the publishing of the first SMS-novel. It was created in Finland and it was called The Last Messages.

The entire narrative consists of mobile phone text messages, describing the life of a fictitious IT-executive in Finland who resigns from his job and travels throughout Europe and India, keeping in touch with his friends and relatives only through text messages. The author, Hannu Luntiala, has created around 1000 messages and replies of the main character . The author has left errors in the SMS messages, too so they look even more authentic.

“I believe that, at the end of the day, a text message may reveal much more about a person than you would initially think,” said Luntiala, who also is head of a company that keeps databases on people living in Finland.

Filed under Innovation | | having No Comments »

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