|
|
by
Martin Koppel
November 13th, 2007 |
|
|
by
Martin Koppel
November 9th, 2007 |
Yesterday i was reading emarketer’s newsletter and found an interesting writing about Google’s plans and why they decided to come out with so called gPhone.
At the moment there are at least twice as many cell phones than pc’s. It is obvious that Google cannot grow fast enough focused only on the PC’s. Idea is that Google should extend search marketing to new interactive platforms.
The chart below shows money today and in the future that Google can and can’t reach with classic pay-per-click Web advertising.
However, Google can reach those offline companies by pay-per-action (pay-per-call) over the mobile phone. Mobile search, maps and other applications enable Google to push search marketing principles into areas where the PC-Internet just can’t reach.

At least for me it seems logical step to make. Google has managed to become a real market leader and pioneer in Internet (for PC’s), they have ideas, knowhow, money and courage to do something crazy. I don’t want to predict anything, but i would buy Google’s stocks with hurry
|
|
by
Martin Koppel
October 10th, 2007 |

It seems that Google has taken the world domination as their next goal. At the moment they have tonnes of information about what people are doing in Internet. They know what people are searching, mailing, looking in YouTube, writing to their documents, information about websites and they even can see your daily, weekly plans and schedules but this isn’t everything. Soon they will know much more – gPhone is coming.
Apple’s iPhone came with its revolutionary look and features, Google has decided not to compete with a rival gadget. Instead Google Phone will be an unprecedented marriage of online advertising and mobile internet, in software that can be downloaded onto a phone. Google plans to persuade wireless carriers and mobile phone makers to push phones compatible with its new software. Soon marketing people can get any target group at any time and it’s all thanks to Google. Bluetooth marketing could be a last years fashion, Google is in the house now.
Google is expected to reveal details on the concept before the end of the year, and phones based on the new technology could be available as early as next year, but already now you can get information about gPhone from wikipedia. I wonder what Yahoo! is doing, where is yPhone?
|
|
by
Martin Koppel
October 9th, 2007 |
What would happen if search engines would think? Intelligent search engines would rule the world and marketing people will name it the search engine 2.0 era. Search engines will give their opinions about keywords and life would be a better place.
Well i wanted to try out whether Google is an intelligent search engine or not. So i took a random keyword – fortumo 
And i was astonished when i got the search result, Google really thinks. Google gives its opinions about keywords, for example Fortumo is a synonyms for fortune. It is almost true – you can get a real fortune using Fortumo. When Google thinks that Fortumo leads to fortune then i don’t dare to argue with them
|
|
by
Martin Koppel
September 19th, 2007 |

Google launched AdSense for mobile 7 months later than Yahoo! its mobile display ad system for its Mobile Web service. When Yahoo! started with 19 countries Google replied with six fewer, they are offering AdSense for Mobile in 13 countries: US, England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India, China, and Japan (available in the coming weeks).
It was just a matter of time when AdSense was developed for mobiles. Since there are about 6.6 billion people in the world and about half that many mobile phone subscriptions and there are currently more mobile devices worldwide than personal computers and televisions combined so it could be a promised land for Google. But the best part is that ad blocking on mobile handsets isn’t an issue. No worries it will be pretty soon.
Google’s ability to profit from mobile advertising will depend largely on how much it knows about those viewing its mobile ads and the extent to which it can convert that knowledge into ad targeting data. While telecom companies typically know a great deal about their subscribers, they tend not to share that information without compensation, if at all. That leaves Google to either make deals with telecom partners or to deepen its own data about those using its services both on the Internet and mobile devices.
We will see how it goes, meanwhile you can keep an eye on AdSence blog.