Hi there,
I come back on the topic of ordering food from home via SMS. Although there are not many scenarios currently running, one of those is quite successfull and has a consolidated activities since already 3 years and more. Let’s have a look at the german food company TelePizza and its sms service. You will easy discover that, although the system is rather extended and works in the same way for all their networked pizza shops, it can be easily reproduced with simple tools and applied to a local busines 
So, how it works?
STEP 1 – First, the user has to register its mobile phone and home address – It can easily do so via internet, but also simply texting to the TelePizza shortcode its own home address right after the keyword ADDR
- Example: ADDR Marino Bresciani Huettenstrasse 48, 40125 Duesseldorff
- Reply (translated): Thank you, Marino. Your address (Huettenstrasse 48) has been registered.
STEP 2 – And after register, you just need to make up your choice. Easy easy, especially due their website but also to some nice flyer-based door-to-door campaign with all the weekly listing and the weekly specials. Give it a look here – how many choices? 
And then, after you made your choice, it is time to order, simply by texting all the codes related to the items you would like to buy. For example, if I want to order a chi
- Example: TELE 418 74
- Reply (translated): Thank you, Marino. The order will be delivered to Huettenstrasse 48. The cost of the order is EUR 9.20
Payment is done directly to the pizza-boy, while you will pay also for the SMS sent to the TelePizza number
This service was successfull due to a series of good points:
- Good food at competitive price, even with a minimum order of 7.50 EUR
- Food comes straight to your home without any delivery costs
- The comfort of choosing calmly your favourite meal with the brochure
- A wide choice of food, not only pizza, but also meat, pasta, salads, drinks and desserts
So, if you are a owner of a restaurant or foodplace which provides also delivery service, and you would like to expand your business, this is a business case to take as very good example
But the areas where the technology of ordering food via SMS is yet to come…online food ordering in which orders are received via fax or email is still at boom. Companies offering food ordering via internet e.g. Merosys etc. are still gaining popularity in various areas and countries.
[...] already written on a previous occasion about TelePizza and its service enabling food ordering via text message. Always happy to see a good idea spread, I [...]
Nice example for new media food delivery