This post is just to point up a unusual trend that is becoming more and more popular in the states, especially those area that are mostly hit by the winter season. In this period of the year, many local radios’ websites provide updates on school closings via SMS. The phenomenum can be even more clear by having a look at this week’s top 50 in Google Trends. For example, in the picture below, eleven out of the top 37, are radio call numbers and most of them are in areas with snowfall.
The top radio affiliate, WHUD, is 100.7 F.M. in Westchester New York, and offers text message alerts about school and government center closings after heavy snowfall. Although similar services are already up since years, snow alerts appeal to one of the most highly sought markets-the coveted age demographic of pre-teens and teens. Interesting 
