Using Fortumo can not only be a way to monetize traffic, but just a good system to simplify the practise of your favourite hobby. Let’s make an example on this post. 
Let’s say you are leading a group that organises dancing events on Saturday nights. And you would like to contact other members who love dancing. You can use a mailing list, write a post, inviting members to attend. Then, you complain that not everybody reads your mail or pays attention all the time. So, some would miss out on the event.
Well, as event organiser you can inform “Registered and Interested” dancers via a sms system. Here’s how I think it can be done.
1) YOu create a SMS-info service from Fortumo.com
2) You use a service for sending Bulk SMS, for example Clickatell Communicator
This way, handling your event is a matter of two steps
a- You write a post on the dance event, on your mail list. If needed, you can send an sms to inform the registered dance group.
b- All members who love to be informed of any dancing event can register their names with the Fortumo service. Those who do not register will NOT receive the SMS. You can easily collect the name of the registered user from the Fortumo service page
It’s not a automatic procedure, as it requires some manual operation and some good Office skills. But if your service becomes popular you can make a Premium service out of it. Why not? 
