Fortumo was awarded as the most interesting Nordic and Baltic startup by Nordic Mobile Media. We are also present in the 5th Nordic Mobile Media Conference on 3rd and 4th of December to demonstrate our World’s Simplest Mobile Payment Solution. If you want to find out more about Fortumo or our future plans drop us an e-mail or get in touch during the conference.

Another week - another post on Mobile Marketing. I hope that you’re enjoying these posts and I will appreciate it if you leave your comment below.

This week we’re going to have a look at MTS Russia’s SMS game that brought them a lot of satisfied customers, tons of money and base for future marketing researches. And what exactly have they done?

This year (and more exactly in the period 19th of May - 31st of August) MTS Russia - the largest mobile phone operator in Russia and the CIS, with a total consolidated subscriber base reaching 86.3 million users (not only Russians) - launched a really intensive ad-campaign. It was a text-messaging quiz-like game that consisted of 2000 interactive and more than 300 marketing questions (for future reference). It was targeted at ladies in the range 24-55 years.

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Last Saturday Fortumo reached to our first milestone - 10 000 users, luckily I managed to do a screen shot of that as well. Those people have created 32 664 SMS-based services which have led to more than 0.5 million transactions.

Have a great m-business and stay tuned for new countries which will be added really soon.