October 29th, 2008 by Martin Koppel
As time flies Fortumo is getting bigger and bigger. BTW did you know that Fortumo had a birthday less than a week ago? Yep already a year has passed since all the Nordic people have also been able to create SMS-based services as easily as blogs. I’m pretty sure they can’t even imagine life without that possibility any more.
During the first year 9 796 people have created 32 280 services in 10 different countries.
Last Wednesday we also went out to celebrate a bit and Rain did some pictures.
We have also some new faces in the office you should know.
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October 27th, 2008 by Fortumo
Great news everyone - Fortumo has upgraded the SMS-chat service type to use a Flash interface. As most blog engines support Flash objects, more people can now add a chat-box to their blog.
SMS-chat is a basic service type that requires no technical skills from the creator. It allows you to add a *chat-box* or *advertisement column* to your homepage, blog or portal. Visitors of your site can add new messages by sending an SMS and you will *earn revenue* from each SMS sent. In addition, your site will be resistant to spam as sending an SMS requires a small financial input.
Let’s have a closer look on the new features that this upgrade provides:
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October 26th, 2008 by Branimir Parashkevov
Hi everyone! Excuse me for being two days late with this post. Here I am with another case study on Mobile Marketing. Today I am going to introduce you the case of SoCal (South California) McDonald’s that were reaching their customers through text messages.
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October 22nd, 2008 by Fortumo
AnnaAbi.com is a web page for Estonian students from primary school up the way to higher education, where they can quickly search about almost anything. Besides school study materials AnnaAbi.com has also the biggest dictionary in Estonia (in English- Estonian dictionary more then 180 000 words).
“During second semester in university, with course mates we were planning to create a web page where we could exchange material, not to make an effort with slow speed in MSN or SKYPE. The idea came from thinking - why to keep all the material to myself, rather share. Next idea was that everybody could share. Cause a human being is selfish, we had to think of a system that imposes people to upload their own material. By now AnnaAbi uses point system (buy-sell). People who instantly want to download the materials and/or don´t have nothing to give for the exchange, Fortumo came to help.”
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October 17th, 2008 by Branimir Parashkevov
Hello, hello. Welcome this week for another issue of the History of Marketing postings. Today I am going to introduce another interesting idea that was implemented in Australia.
The Edge 96.ONE is Sydney’s leading hip hop and R&B station. It is an RnB radio that has a lot of new artists presented at the radio air. The radio staff wanted to develop a user-friendly interactive SMS service, allowing the listeners to request the name of the song that is on air and the performing artist by just sending a short message by their phone. This allowed them to reduce the phone call that they were receiving and added one more way for connection with their customers. Back at the radio there was constant work on the update process - the database with songs and artists has to be always up-to-date. Each time a new song is played, the DJ is announcing: “To find out what is playing, just SMS SONG to 1975 7777 and we’ll SMS ya back the name of the song and artist!” Finally, for only 55c the sender receives the requested information.
Did you get new ideas? As this article shows, no matter how simple an idea is, if implemented at the right place it can help you achieve a lot. So be creative, risk but be realistic, too.
October 10th, 2008 by Branimir Parashkevov
As of today we will start a new weekly topic. It’s called “History of Mobile Marketing” and here we will present successful SMS-based campaigns from the first written SMS till now. Some of them are not so creative, and some of them are a real work of a genius but all have contributed greatly to the ones that ordered them. They can help you create your winning idea and take you to the top…who knows?
Today’s case will be about Dunkin Donuts.
In 2002 Dunkin Donuts, Italy started an SMS campaign that was based on interaction with their customers and aimed at increase of the revenue of 7 of their retail stores and finding new local employees. They wanted something different that will attract people’s attention as they were new to the market in Italy where Sweet & Co was already the local ruler there. The results were stunning - 9% increase in sales for Dunkin Donuts and a lot of interested customers. But what have they done?
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October 3rd, 2008 by Fortumo
Moipal is a virtual world with an online environment for customizing the player’s own virtual content. It’s a virtual hang-out place for teens and can be accessed on both mobile phones and on the computer browser. MoiPal was launched in the end of 2007 and now has almost 100,000 registered users.
“In MoiPal, you first create an avatar called the Pal. You can play fun games with the Pal, take care of the Pal and train the Pal skills in hobbies like gardening, karate and nordic walking. You can also send the Pal on missions into the Pal City, to adventure, explore new locations and meet other Pals. The Pals create a 24/7 running virtual world, where actions and events happen even when the users are asleep.”
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