In April the giant Pepsi Cola started a viral marketing campaign that went on for 2 months and is considered to be their largest bluetooth event ever. It run on public places like bus shelters in Washington D.C., Los Angeles, Denver and Orange County, and pay phone kiosks in Pittsburgh and Philadelphia.
Each of these media networks has integrated Qwikker’s Bluetooth content distribution technology. Pepsi was offering wide clips on posters, with a particular code for access. The five offered clips were called “Pass The Mic” – hip-hop freestyle music provided by Yahoo Music.
In the first week of the Pepsi campaign, opt-in rates to download content were reported to be 27% across the network.
Have you ever thought of using such a campaign ever? Why not!
