Uniteddogs.com and Unitedcats.com are fun and positive-minded online communities for
dog,- and catlovers all over the world. Create a profile for your dog or cat, upload photos,
post comments, pat other dogs, communicate with other dog,- and catowners and send
virtual gifts to other dogs and cats. These are just some features Uniteddogs and
Unitedcats provide.

“We give people the opportunity to express themselves through their pets, they come
together because they have something really important in common and they know that
here the people understand their “craziness” about dogs and cats.”

How have you applied SMS-services?
At Uniteddogs and Unitedcats we have an internal bonus points system. The members will
be awarded with bonus points according to their activity. Posting to forum, patting dogs
and cats, writing a blog post etc - all these actions will give some bonus points.
Bonus points in the other hand could be used for sending cute virtual gifts to other dogs
and cats or changing the design of the pet’s profile. Now, Uniteddogs and Unitedcats
members have the oppurtunity to order bonus points also via SMS.

Where did the idea of using SMS- services come from?
Well, after launching the bonus points system, we saw a potantial in SMS-services and as
SMS-services are really popular, we wanted to give this oppurtunity to our members also.

Why did you decide to use SMS- services in your web business?
People are very passionate about sending out the virtual gifts and the SMS is the easiest
solution we could offer our members to order bonus points. Nowadays, creating new SMS-
services is just a click-away and why we decided to go for Fortumo, was the reason that
we could create the same service in all Baltic countries. Uniteddogs and Unitedcats are
very international projects, with 15 different language-versions and members from all over
the world. Implementing the SMS-service to different local versions of Uniteddogs and
Unitedcats was easy and already today we’re waiting for new countries for Fortumo to
support.

What has SMS-service additionally given you?
We have given our members a convenient oppurtunity for ordering bonus points. Although
they get a lot of bonus points according to their activity on Uniteddogs and Unitedcats, but
at some cases they would just need more bonus points. Let’s say if you wish to send a
cool virtual gift for all the birthday dogs:)

Starting from this week, we have put a live stats counter on top of the Fortumo.com frontpage (currently only seen in the English version). This counter tracks the number of users and number of new services in real time.

Lets work together on growing these numbers!

Technology is interesting and it allows people to create different value adding solutions. Unfortunately only few of them get noticed and inspire others. So we thought we should do something to change this situation. A lot of Fortumo users have came up with interesting ideas how to integrate SMS-services to the existing solution and build up a strong business case. We are going to introduce one story every month and hope you’ll find it interesting to read. Hopefully you’ll get new ideas how SMS-sevices can be used and inspiration to create something totally new and innovative.

Enternum is a browser based role-play in which user is a character whose purpose is to be the richest of all. There are many possibilities to earn money, e.g. “robbing”, “working”, “making and selling homebrew”, “trading with stocks” and “casino”. It is possible to own real estate, weapons, stocks and have mafia. For protecting house and health the player can hire security.

“The player can form a gang where to he can recruit other players as well. There are many advantages belonging to the gang: free protection from robberies and opportunity to use gang’s help against the robberies etc. Besides that, users can hire security to guard their houses or buy weapons. With mafia player can rob others and earn benefit from that.”

How have you applied SMS- services in your game?
The main resources of the game are moves and actions, therefore, it expects from the user commitment and constant involvement. Player can make moves for free after certain periods, but it is possible to buy extra moves via SMS. The games has wide opportunities and it’s constantly developing.

Where did the idea of using SMS- services come from?
The idea of making the game came about 3 years ago when I saw a similar Estonian browser-based game. That time they weren’t that popular yet, but a lot of my acquaintances and friends were playing them. While I had learned some programming, I decided to try out something like this as well. At the beginning, I wanted more to exercise, but the game became extremely popular and I decided that I should evolve and amend the game.

Why did you decide to use SMS- services in your web business?
There were a lot of users and people who wanted to be more successful. So I added an opportunity to buy moves via SMS. The idea of adding SMS- services came when I was surfing in the net and I found out that it is possible to start services really easy and with few minutes. There’s a constant competition between players in the game mainly because of getting to the top in the charts. That attracts even more people to play. The game is free to play but for a little money it’s possible to get faster to the top.

What has SMS-service additionally given you?
Adding SMS- services has supported the game mainly financially. It’s not excluded I use SMS- services in other sites as well. It is a really good and fast opportunity to set up your own business!