I have written about pros and cons of mobile marketing, bluetooth marketing and gphone, but what is the future of mobile marketing now where Skype, Google, Yahoo! etc are trying to push the limits and bring it to the new level? It seems that 2008 may be a breakthrough for mobile marketing, but experts are in other opinion. David Verklin, CEO of Aegis Media Americas, has said that 2008 isn’t the year of mobile, 2009 will be. I think it is partly because things in mobile field have developed rapidly and people/companies just have to get use to that. At the same time majority of companies and people still don’t have a clear understanding, that is why we would need a year to digest all this information. Here are some key points why 2008 won’t be a mobile’s year.
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Usually people picture SMS-services as part of web 2.0 or just web based solutions, but actually it is just one side of the SMS-services. Since the number of mobile devices in increasing all the time, SMS-billing has become a value adding solution. Cell phones are always with people and that is why people can pay for park, pay in shops, order a lightening to ski-track etc all the time notwithstanding how much cash does they have in their wallet.

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