Yes, of course Fortumo will be present at GSMA Mobile World Congress (former 3GSM) in Barcelona from 11-14 February.

No, we are not exhibiting. By being efficient and not wasting money on expensive stand helps us to give more money to you guys who create our services. This is what Fortumo is all about.

To set up a meeting in Barcelona or catch me over lunch or a cup of coffee, please get in touch at rain.rannu@fortumo.com

In the beginning of this week Yahoo! announced that they will offer graphical ads on T-Mobile’s Internet service, Web’n'walk.
Yahoo! has partnered with T-Mobile to offer exclusive graphical advertising on T-Mobile’s open Internet service Web’n'walk in the UK. They intend to launch the first mobile advertisements during the first half of 2008.

Phil Chapman, director, marketing, T-Mobile, said, “With conventional mobile marketing tools limiting the levels of interaction, banner advertising through the Internet on your mobile creates many opportunities for potential advertisers to adopt innovative marketing campaigns. We regard Yahoo! as a leader in display advertising, and with its deep understanding of the mobile space and the potential that mobile advertising can offer clients, we’re glad they are on board as our partners.”

Why is this announcement good? Well mobile Internet advertising seems to have a great potential in the future, since “Mobile Advertising in Europe” report by JupiterResearch revealed these facts:
* 64 per cent of marketers have planned to use banner advertising on mobile portals
* 68 per cent of marketers have planned to use banner ads on off-portal mobile Internet pages during the next 12 months.
* 58 per cent of marketers consider the mobile Internet to be the most service enabling future growth of mobile advertising

Great news for British marketers is that Yahoo! has also signed a similar deal with Vodafone, so soon Yahoo! can access to UK’s top two mobile operators.

Pay for video enables you to charge for your videos. You are able to monetize videos on your website and earn revenue from every spectator and you don’t have to worry about video hosting. You just have to have videos uploaded to Youtube or some other video sharing community. Create pay for video service, choose videos you want to monetize and embed them to your blog or website. Users send a keyword via SMS to a short code and get a password in a reply message that allows them to see the video You make profit from every SMS sent.

Why to use pay for video?
* it is really easy way to monetize your videos
* people who do not have a credit card or Paypal can see the videos
* people can stay anonymous while using your service
* service is flexible - you can always upload more videos
* you will have great database to whom you can advertise your other services directly via SMS
* you will make profit for every sms sent

Who should use pay for video?
Mainly website owners or bloggers who have interesting video-material uploaded to Youtube or other video sharing community that others might want to see and are willing to pay for it. Small movie producers or artists are able to share movie trailers or music videos with others in their website and at the same time earn revenue from that.