What is I-Wood?
Well a Dutch company i-wood has developed a mobile bannering concept which makes it possible to have mobile advertisement on Idle Screen of a cellular phone. Every time a user starts an application and returns to the main screen the banner advertisement changes. The number of banners is unlimited. Banners are stored locally and are synchronized periodically with the servers of i-wood.

How does the system work:
* Banner rotates after a call is made
* Banner rotates after every application
* Users can scroll through the banners
* The number of banners is unlimited
* Banners can be remotely installed
* Banner does not influence the mobile phone
* Banner statistics

Sounds nice, why do we need Android (gphone) at all ? I-wood even has quite witty promotional video, much better than Google’s