Today i was searching some practical cases about how companies have used Bluetooth marketing. Among others i managed to find quite good success story video, have a look:
It made me think how can it work even better. When you are going to buy a car it is nice to get pictures and videos about the car, but how could Bluetooth marketing bring people to buy a car. Well, there are automated parking machines everywhere, why aren’t we integrating Bluetooth marketing with those. A lot of people have hands-free system in their car with Bluetooth nowadays, it means also that Bluetooth is enabled. Just push through any car related ads and it will most probably reach the audience. To be sure we could also make the car owner pay for the parking via Bluetooth or just give out 30 minutes free parking… car owner gets free parking via Bluetooth 
i think you follow the pattern now. I think i can bring people to buy cars, tires or whatever.So what are we waiting for, let’s integrate Bluetooth everywhere and see what happens – do we refuse to enable Bluetooth in the future or not.
[...] Jason Dunn posted a great article about car buying.Here’s a quick snippet.When you are going to buy a car it is nice to get pictures and videos about the car, but how could Bluetooth marketing bring people to buy a car. Well, there are automated parking machines everywhere, why aren’t we integrating Bluetooth … [...]
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