Yesterday i was reading emarketer’s newsletter and found an interesting writing about Google’s plans and why they decided to come out with so called gPhone.
At the moment there are at least twice as many cell phones than pc’s. It is obvious that Google cannot grow fast enough focused only on the PC’s. Idea is that Google should extend search marketing to new interactive platforms.
The chart below shows money today and in the future that Google can and can’t reach with classic pay-per-click Web advertising.
However, Google can reach those offline companies by pay-per-action (pay-per-call) over the mobile phone. Mobile search, maps and other applications enable Google to push search marketing principles into areas where the PC-Internet just can’t reach.
At least for me it seems logical step to make. Google has managed to become a real market leader and pioneer in Internet (for PC’s), they have ideas, knowhow, money and courage to do something crazy. I don’t want to predict anything, but i would buy Google’s stocks with hurry 
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