Windows Mobile – Big leap forward in marketing

by Martin Koppel
October 17th, 2007

windowsmobile.jpg

Today i found myself in Windows homepage, looking different demos to see what’s new in Windows world. Then i found really impressive demos describing different features and benefits that Windows Mobile enables. They are just great – friendly, interactive, easy and real. Actually they don’t use anything new, but moving background with theme noises can really set the milieu. And of course the voice, tone and text, it is all so simple but it works so well. Despite that the background was maybe too flashy and i didn’t have chance to scroll the demo to the part i wanted.

I don’t know why but for a moment i felt this resembled me Mac OS x Leopard demos i saw months ago.
They aren’t so similar, but it seemed these demos were made in the same ideology. Has Windows stolen something again? No i think they have also understood that the best things are: simple, easy to watch, interactive….also cool things should happen on the screen.

To see the improvement Windows has made, see the video below.

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