It seems that nowadays marketing people have started to use mobile marketing more and more in their campaigns. Some proactive ones have even built the whole marketing concept on mobile marketing. It is mainly because mobiles provide more flexible and effective ways for marketers to get their information directly to the audience. The other side of course is that people can respond to the campaign or be part of it just using their everyday tool- cellphone.

According to MobiADNetwork Coca Cola has also realized the benefits of mobile marketing and used it in “My Coke Music” campaign. When Coca Cola slightly uses simple mobile marketing solutions to make their campaign more effective, then Hyunday got in use more advanced techniques. To attract new drivers in the 18 to 24 demographic mobile was a natural fit with this group. You can see the different features of that campaign from here .

It seems that marketing focus has starting to change the aim is on solutions that still can attract people and can deliver the message to target group, since traditional ways aren’t so effective any more. It will take a while before mobile marketing will be the boring and traditional way of marketing, but what interests me is, what comes after that…